[en] Conversion Rate vs. Win Rate

[en] Conversion rates are about stages: how many leads or opportunities move to the next stage of your funnel.

[en] Conversion rates consist of a series of values, the percent of items that move to the next stage of your funnel. Conversion rates can be used to work backwards from revenue targets to identify how many leads you need to add into your funnel, or which stage of your funnel is a blockage point.

[en] The cohort method (date field) you select can result in substantially different results.

[en] Win rates are a single number.

[en] Win rates are a simplification of conversation rates — just one value — the percent of things in a cohort that are won. There are a few types to consider: